Spokespersons learn the skills needed to properly convey company messages, handle tough media interviews and take control of the interview process. Sessions are taped and critiqued and each trainee receives a customized reference package. The training includes:
Executives face a variety of communication opportunities that can sometimes be challenges -- corporate meetings, speeches before industry groups, public hearings, presentations and more.
Key messages describe who you are, what you do, and what you want the audience to remember about you or the organization you represent.
An effective key message must be:
Short-term and long-term key messages are developed through brainstorming sessions and group discussions. The messages are fine-tuned to address specific stakeholders and business/communications objectives.